Where will I build my museum?
09.02.09
“Go to Denver or Salt Lake.” “Someplace with an airport hub.” “Pick a city with a large population base.” “Put it on a highway going somewhere.” “Make sure it’s got easy access.”
I sure got plenty of advice on where to put the new museum. One thing I didn’t hear was, “Stick it in Pocatello, Idaho.” And that seemed like the perfect place to me.
I grew up in Southeast Idaho, on a farm in Dietrich, and went to the big city of Pocatello in 1957 to attend Idaho State College. That’s where I started my cleaning business, too, Varsity House Cleaners. It’s where my wife Barbara and I got married and raised six children. It’s now the corporate headquarters for Varsity Contractors, Inc., my janitorial and facility services company with offices coast to coast and in Canada. We have more than 3,500 employees and clean more than 300 million square feet of building space each night.
Pocatello is where I wrote my best-selling books Clutter’s Last Stand and Is There Life After Housework?, plus forty others, titles, which have sold more than 3 million copies to date. And it’s here I started a career as a keynote speaker and performer that has taken me around the world and made me a media star.
Pocatello is where I started my mail order and retail store to sell professional quality cleaning products and tools to cleaners at home. The Cleaning Centers have grown to seven stores and even an hour-long show called, “Don Aslett’s Cleaning Secrets” on QVC.
Pocatello is where I first made cleaning carts shaped like kangaroos, and toothbrushes shaped like bananas with my partner, Sandra Phillips, in our company that tells people how to “Live-Right.”
Besides being the center of my business interests, Pocatello is in unspoiled southeast Idaho clean, and safe—the best America has to offer. It’s on the way to Yellowstone Park, Jackson Hole, and Sun Valley. It’s also just a couple hours north of Salt Lake City, where the Winter Olympics were held in 2002.
I’m not the only one who loves Pocatello and together, we’re going to make it a well-known national landmark by housing the world’s largest, best, most fascinating Museum of Clean. It won’t be just a walk and gawk. It will be a participative Disneyland of Clean.

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