Interview Experience
Fact Sheet
Author/Speaker Bio
Presskit Home
America’s #1 Cleaning Expert is who the media turns to for instant access to up-to-date information with a spin of humor on everything from environmentally aware cleaning to the battle of who does the housework; from dejunking our lives to how to make it in business.
Rapid-fire presentation, fast-paced wit, action-packed demonstrations, new fun facts, and the ability to bring everyone to side-splitting laughter makes Don popular with the media and live audiences. Local and national show hosts welcome Don whenever he’s in town.• Best-selling author of 30+ books
• Reknowned keynote speaker and entertainer
• Media personality, celebrity
(6000+ appearances)
• Successful business owner
• Business Leader of the Year
• Every segment producer’s favorite guest, Don comes early, loaded with props and visual demos! He’s been featured on LIVE, Oprah, Home Matters, CNN, Jenny Jones, Joan Lunden, HOME—as well as local programs like Good Company and Live in L.A.!
• Readers are hungry for full-page feature newspaper articles packed with information, reader quizzes, and Q & A. Reviews of Don’s books are popular, too.
• Veteran of thousands of radio interviews—Don lights up the lines for an hour of call-ins or a 5-minute phoner from wherever he is on the road!
• #1 source for information and answers as well as feature articles, interviews, and excerpts: Real Simple, PEOPLE, USA Weekend, Health Magazine, Better Homes & Gardens, Woman’s Day, Family Circle, Good Housekeeping, Glamour, McCalls…
Author of organization/decluttering books including:
- Clutter’s Last Stand
- Do I Dust or Vacuum First
Don A. Aslett
By unanimous acclaim the World’s Number One Cleaning Expert by trade he’s Chairman of the Board of Varsity Contractors, Inc. (a leader in the cleaning industry); also a writer, nationally known speaker and media personality as well as consultant, and owner of several businesses.
His books, services, and materials sell:
Because he humanizes and “humorizes” the most ordinary subjects, transforming the mundane into enjoyable entertainment.
What he has done:
• Produced 30+ books for national publishers including: Adams Media, New American Library, Andrews and McMeel, Dell, Writer’s Digest, and Simon & Schuster
• Delivered over 8,000 speeches and presentations
• Thousands of TV, radio, newspaper and magazine interviews, becoming one of the nation’s most sought-after guests
What his products have done:
• Trade books have sold over 3,000,000 copies in the U.S.
• Sold 200,000 in the UK and Europe
• His books have been offered by major national book clubs
• Translated into 12 languages
Assets to market:
• Healthy, committed, tough, sexy?
• Creative seller
• Spokesperson for national companies including AstroTurf™ and Eureka
• Strong internal organization to assure followup
• Unending source of fresh material
• World’s best cleaning museum and library
• Living example of all he produces, endorses and expresses
• 20 new books in research and progress
Focus:
• Strong home/family emphasis
• Everything to do with cleaning
• Business motivation and training
top
WHO
Don Aslett, an Idaho born and raised farm boy, organized a “cleaning company” to earn his way through college. His company, Varsity Contractors, Inc., became so successful that even after graduation he stayed in cleaning. Now Varsity is one of the nation’s leading companies in the Total Facility Services industry, over 150 million in sales. Don began teaching and writing about cleaning efficiency in the mid-70s and in 1980 wrote his first book, Is There Life After Housework? Don is firmly established as the America's #1 Cleaning Expert.
PRINT
Don is the author of more than thirty books that have sold over 3,000,000 copies, including several best-sellers. His books have been in many book clubs and translated into a dozen languages. Don has appeared in all major newspapers and magazines—Real Simple, People, Family Circle, Good Housekeeping, Readers Digest, Popular Mechanics, Health, USA Today, Business Weekly, and hundreds more. Plus, Don has many more books he’s working on.
SPEAKER
Don has given thousands of keynote speeches, seminars, and presentations that are inspiring as well as entertaining. Don’s most popular topics are not just cleaning, but organization and self-improvement. For businesses, organizations, schools, and youth groups, Don is a sought-after keynote speaker and is a main show attraction at home and garden shows. Clients include: Bell/GTE Telephone, AmX, Procter and Gamble, US Navy, McDonald Douglas, AT&T, Kodak, Rubbermaid.
EVEN MORE UNIQUE
Don owns the world’s biggest cleaning museum and cleaning library. He’s built a model low-maintenance house in Hawaii.
PERSONAL
Married 40+ years
Six children—all have worked in the business
Eighteen grandchildren
High energy
Good health
Passion for work and service
Active in church and Scouts
Believes in front-line management
Attractive
An entrepreneur in the full sense of the word
MEDIA
A seasoned veteran and spokesperson, Don has appeared in thousands of segments, interviews, and presentations as entertainer and expert for many major newspapers, magazines, TV and radio networks including ABC, CBS, CNN, BBC, Discovery Channel, Lifetime, Christopher Lowell, Home Matters, Our Home, LIVE and scores of others.
BUSINESSES
Don owns and operates several businesses and was recently chosen Business Leader of the Year.
Varsity Contractors, Inc.—Founder and Chairman of the Board of this Facility Services company located in all fifty states and Canada.
Cleaning Center—Mail order and retail stores specializing in Don's Time Savers brand of professional cleaning products for the home.
Marsh Creek Press—Publisher of Don’s books and videos for national distribution.
Don Aslett Inc.—Seminars, consulting, professional speaking, and media appearances.
top
